In Part 1 of this series, I claimed that Recoset’s RTB algorithm is able to take advantage of other bidders’ sub-optimal behaviour and navigate around publisher price floor in order to achieve advertiser goals. I then described the algorithm, which applies what … Read More
This article is about the statistical and economic theory that underlies Recoset’s real-time bidding strategies, as a follow-up to my previous article on how we apply control theory to pace our spending, which I’m grandfathering in as “Part 0” of this short … Read More
There doesn’t appear to be a good Wikipedia entry for RTB for me to link at the moment, when I want to blog about it so I’ll draft my own explanation here. (Edit: there is an entry now, but I like … Read More
I’ve written some follow-up posts to this one, as a series called Peeking into the Black Box, so I’m grandfathering this post in as “Part 0″ of the series. I read an interesting post on the AppNexus tech blog about their campaign … Read More
One of the things we do at Recoset is to use machine learning algorithms to optimize real-time bidding (RTB) policies for online display advertising. This means we train software models to predict, for example, the cost and the value of showing a given ad impression, … Read More
At Recoset, working with data often means data visualization (or dataviz): making pretty pictures with data. This is usually more like making fully machine-generated images than carefully laying out “infographics” of the Information Is Beautiful school but I find they usually … Read More
At Recoset we tend to worship, like Etsy (and AppNexus!), at the Church of Graphs. We’ve even started using Statsd, the system they’ve released to collect stats and relay them to Carbon for display in Graphite. And by display, I mean display on a dashboard visible … Read More
I’ve recently learned a couple of neat tricks to process large amounts of text files more efficiently. Our use-case is efficiently going through tens of gigabytes of logs to extract specific lines and do some operation on them. Here are … Read More