Ad Tech Applicatons
We currently have two applications which are tested and deployed within partner platforms.
Smart Audience Segment Creator
- Data is consolidated from multiple sources, including Data Management Platforms and Data Marketplaces to produce multi-variate audience segments in real time.
- Real time creation of audience models is done using the sophisticated machine learning and predictive modeling technology inherent in our platform.
- Recoset does not possess a proprietary source of data. We rely on client data as well as data from data-marketplaces and data management platforms.
- Smart segments can be targeted across multiple real-time advertising exchanges using Recoset’s real-time bidder or delivered to other DSPs and Ad Networks.
Real Time Bid Optimizer
- Closed loop pacing system ensures even pacing of campaigns regardless of volume or budget.
- Recoset’s bid optimizer makes real-time predictions and updates its models on the fly, It treats data as streams, not pools.
- A full predictive economic model is simulated at each impression to precisely determine its expected value to each advertiser. Each data attribute used in the model can be evaluated for it’s contribution to the overall economic outcome.
- The optimizer can be set up as a proxy within other DSP platforms or can be connected to a DSP’s proprietary bidder via an optimization API.
- The optimizer is capable of managing 20k bid requests per second on a single machine and can easily scale across cores and machines.