Peeking Into the Black Box, Part 2: Algorithm Meets World

Posted by: Nicolas Kruchten | December 22, 2011 by Nicolas Kruchten

In Part 1 of this series, I claimed that Recoset’s RTB algorithm is able to take advantage of other bidders’ sub-optimal behaviour and navigate around publisher price floor in order to achieve advertiser goals. I then described the algorithm, which applies what … >> Read More

Peeking Into the Black Box, Part 1: Recoset’s RTB Algorithms

Posted by: Nicolas Kruchten | December 22, 2011 by Nicolas Kruchten

This article is about the statistical and economic theory that underlies Recoset’s real-time bidding strategies, as a follow-up to my previous article on how we apply control theory to pace our spending, which I’m grandfathering in as “Part 0” of this short … >> Read More

Recoset: Machine Learning and Predictive Modeling

Monthly Archives: December 2011

Peeking Into the Black Box, Part 2: Algorithm Meets World

Peeking Into the Black Box, Part 1: Recoset’s RTB Algorithms